How many times do we see an ad in a real estate magazine that looks like this:
Probably a lot! Well, here is an idea on how to make a few extra bucks. Go through the Real Estate guides in your town and mark the agents who need a better shot. Call them and sell the idea that their photo is kind of like a first impression. Let them know that for so and so $ you can produce a better image for them. This might help them get more business. This is what you want their new photograph to look like:
Now, for those of you who are thinking that you can’t do this, I have news for you. It’s easy!
Here is a basic diagram on how do to this.
What you want to do is:
1. Find a location where the background is shady but you have a little light to bounce off the reflector.
2. Have an assistant hold the reflector.
3. Have the subject turn his body slightly toward the reflector, tilt his head a little toward the reflector, and smile.
4. snap away! I always take about 5 shots of each pose. This makes sure you don’t have blinking eyes and also helps the subject relax.
Here is the cool thing. This doesn’t have to be a realtor. this could be a senior or your child, or other family member. I really could be anyone who wants a portrait. I suggest that you go and practice a few times before you go out and get paid for it, but seriously, this is easy! So, grab a guy (or girl) and get out and at least try it!
Remember, have fun and if you have a question, let me know.
P.S. If you don’t have a reflector, get a piece of cardboard and tape some aluminum foil on it or use a white sheet or T-shirt.